The café market in India has grown leaps and bounds in past 5 years. There has been a surge in the local as well as global players. The new outlets have been opening up across the country like mushrooms. The café revolution has now ensured there is a huge competition in the space with big [...]
May 7th, 2010
Why Indian Cafe Market Needs Customer Engagement
Prats | 
Current Affairs and Issues, General Management | 
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November 16th, 2009
Brand Paranoia: Does Your Brand Thinks You Are Dumb?
Brand names and trademarks have always been a sensitive area for the corporations. Given the amount of money and extensive efforts are put in marketing and advertising for the brand creation and recall. It is perfectly logical for the companies/corporations to be sensitive about the use and misuse of their brand names and trademark. There [...]
Prats | Current Affairs and Issues | No Comments »