I am a big time coffee enthusiast, also having been professionally involved in the coffee business with one of the largest coffee chains in the world, the line of coffee retail is something which I can relate to and have experiences to share from. Recently the pioneer of the Coffee Concepts in India, The Café [...]
July 12th, 2010
Does Your Coffee Sounds as Good as It Tastes
Prats | 
Current Affairs and Issues | 
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May 7th, 2010
Why Indian Cafe Market Needs Customer Engagement
The café market in India has grown leaps and bounds in past 5 years. There has been a surge in the local as well as global players. The new outlets have been opening up across the country like mushrooms. The café revolution has now ensured there is a huge competition in the space with big [...]
Prats | Current Affairs and Issues, General Management | 1 Comment »
December 21st, 2009
To Be or Not to Be The Tiger
After so much has been said and done about Tiger Woods everywhere print, online, and television – No golf tournament could have kept Tiger Woods trending on twitter for so long the way this controversy did. So I finally decide to jump the bandwagon and write something about him, though it’s too late but nevertheless [...]
Prats | Current Affairs and Issues | 1 Comment »
November 16th, 2009
Brand Paranoia: Does Your Brand Thinks You Are Dumb?
Brand names and trademarks have always been a sensitive area for the corporations. Given the amount of money and extensive efforts are put in marketing and advertising for the brand creation and recall. It is perfectly logical for the companies/corporations to be sensitive about the use and misuse of their brand names and trademark. There [...]
Prats | Current Affairs and Issues | No Comments »