I am a big time coffee enthusiast, also having been professionally involved in the coffee business with one of the largest coffee chains in the world, the line of coffee retail is something which I can relate to and have experiences to share from. Recently the pioneer of the Coffee Concepts in India, The Café [...]
Posts in Current Affairs and Issues Category
Why I Support The Bandh
There was a nationwide bandh on July 5, 2010 against the increase in prices of the fuel. The basic rise in fuel has happened due to marking of the the prices of crude oil and related products with the current market prices. Though based on Fundamentals on economics, I totally support the market based pricing [...]
Why Indian Cafe Market Needs Customer Engagement
The café market in India has grown leaps and bounds in past 5 years. There has been a surge in the local as well as global players. The new outlets have been opening up across the country like mushrooms. The café revolution has now ensured there is a huge competition in the space with big [...]
Would You Walk-In?
I observed this sign or banner outside the office of a reputed IT outsourcing company in Bangalore, which says “We Are Hiring. Walk In and Meet HR”. It was a funny but interesting thing to be done by the company. Hence I thought it would be worth while to ponder over the significance of this [...]
To Be or Not to Be The Tiger
After so much has been said and done about Tiger Woods everywhere print, online, and television – No golf tournament could have kept Tiger Woods trending on twitter for so long the way this controversy did. So I finally decide to jump the bandwagon and write something about him, though it’s too late but nevertheless [...]
JIT Recruitment in IT & The Future of It
I have always believed that the Indian IT services ran a close ship with analogies to the traditional manufacturing industries. I actually wrote a satire post distinctly relating the IT industry concepts with the Supply Chain Management. However, with the latest news coming in with Wipro and TCS talking of revamping recruitment structure over JIT [...]
Brand Paranoia: Does Your Brand Thinks You Are Dumb?
Brand names and trademarks have always been a sensitive area for the corporations. Given the amount of money and extensive efforts are put in marketing and advertising for the brand creation and recall. It is perfectly logical for the companies/corporations to be sensitive about the use and misuse of their brand names and trademark. There [...]